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The Arrows
Songtradr's logo is made up of two arrows facing one another. These arrows always reinforce Songtradr as the place where music meets. It highlights the two parts of the business like buyers and sellers or music and data.
Songtradr | Where Music Meets Data
Songtradr is the world’s largest B2B music company, delivering the only full-stack solution that help brands create, source, license, and manage their music.
Challenge
Build a flexible comprehensive identity system that represented Songtradr's product suite, with an emphasis on music and technology.
Solution
The Songtradr internal design & music teams partnered with the Stone Twins to tackle the rebrand. It started with the core concept 'Where music meets data.' This idea heavily informed the logo, tagline, brand tone, sonic identity, website, platform UI, and overall visual approach. The refresh positioned Songtradr to showcase their product suite to brands while continuing to support the artists that supply the music.
Responsibilities
Collaborate with an outside agency
Art direction for all aspects of the rebranding
Website design
Platform UI
Social strategy and design
Iconography design
Brand book
Agency: Stone Twins
Animated logo: NGL Motion
Designers: Genia Kodash
Sonic Identity: Massive Music
Copywriters: Nick Fulton & Jessica Schmitz
The Bars
Based on the S-monogram, we used the overall shape as an abstract versatile approach to Songtradr's graphics. Again, we always kept the core concept of 'Where music meets data' in mind. The bars represent the mix of music tracks that you might find in digital audio workstations like Protools, and metadata tagging that Songtradr uses in their products to organize their vast music catalog. This simple rectangular shape allowed for us to highlight text, place imagery in, create an iconography style, and use in motion graphics.
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