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Too Quick, Too Durable, Too Convenient
Challenge
Nissan was looking to highlight their dealership Express Services that would live on social platforms (Instagram and Facebook), and in their dealerships.
Solution
It started with the idea of turning these benefits on their head and creating scenarios where being too convenient or quick might get you into trouble. We communicated Nissan's benefits indirectly through 3 quirky light hearted stories. The Perfect Excuse, Keep Dreaming, & You Always Have a Ride
Responsibilities
Art Direction
Pitch multiple ad concepts to client
Sketched storyboards
Assisted in developing copy
Selected talent, props, music, and guided wardrobe.
Awards
2018 Los Angeles American Advertising Award (Regional)
2018 Los Angeles American Advertising Award (District)
2018 Cinema Industry Award
ACD: Herman Chaneco | Copywriter: Scott Goldenberg | Production: Angela & Ithyle

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