Challenge

Nissan was looking to highlight their dealership Express Services that would live on social platforms (Instagram and Facebook), and in their dealerships.

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Solution

It started with the idea of turning these benefits on their head and creating scenarios where being too convenient or quick might get you into trouble. We communicated Nissan's benefits indirectly through 3 quirky light hearted stories. The Perfect Excuse, Keep Dreaming, & You Always Have a Ride

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Responsibilities 

Art Direction

Pitch multiple ad concepts to client

Sketched storyboards

Assisted in developing copy

Selected talent, props, music, and guided wardrobe.

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Awards

2018 Los Angeles American Advertising Award (Regional)
2018 Los Angeles American Advertising Award (District)
2018 Cinema Industry Award

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ACD: Herman Chaneco  |  Copywriter: Scott Goldenberg  |  Production: Angela & Ithyle