Pretzel is a music streaming service developed specifically for live streamers on platforms such as Twitch and and YouTube Live.

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Challenge

Connect with Pretzel's creator audience and establish themselves as a unique player in the B2B music streaming arena.

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Solution

With a distinctive name like Pretzel I started with the concept to mix food, music, and streaming culture into a deliciously crafted identity. After thorough research it was determined that Pretzel needed a mascot to bring the brand to life. Using the mascot and pairing it with bright colors, a quirky typeface, and a sassy brand tone helped Pretzel create a strong bond with their live streaming audience. 

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Responsibilities 

Art Direction and Design of all assets

Contracted character designers

Assisted with motion graphics

Collaborated with a copywriter on brand tone

Pitched and presented to the CEO and leadership team

Supplied a detailed brand book

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Character Designs: Tado  |  Product Video: Genia Kodash  |  Copywriter: Jessica Schmitz