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Meet Loops!
Loops is an all ‘round badass carb creation. He’s salty yet sweet; tenacious yet sensitive. He’s a virtuosic gamer; a streamer and a dreamer. Heck, he’s a pretzel with opposable thumbs. 🥨 👍




Pretzel Rebranding
Pretzel is a music streaming service developed specifically for live streamers on platforms such as Twitch and and YouTube Live.
Challenge
Connect with Pretzel's creator audience and establish themselves as a unique player in the B2B music streaming arena.
Solution
With a distinctive name like Pretzel I started with the concept to mix food, music, and streaming culture into a deliciously crafted identity. After thorough research it was determined that Pretzel needed a mascot to bring the brand to life. Using the mascot and pairing it with bright colors, a quirky typeface, and a sassy brand tone helped Pretzel create a strong bond with their live streaming audience.
Responsibilities
Art Direction and Design of all assets
Contracted character designers
Assisted with motion graphics
Collaborated with a copywriter on brand tone
Pitched and presented to the CEO and leadership team
Supplied a detailed brand book
Character Designs: Tado | Product Video: Genia Kodash | Copywriter: Jessica Schmitz



Pretzel Curated Playlists
I designed 2 systems for Genre and Creator playlists. At the start there were over 30 created. More are added each week with a pattern to follow.


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