The Nissan Pathfinder was given a mid-cycle update, which included a new look and upgraded trim levels. 

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Challenge

Concept new exterior and interior photography assets to be used across Nissan's website, brochures, dealerships, and social.

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Solution

Starting with the concept 'Take on Adventure' the Pathfinder's powertrain and size positioned it to take you places beyond the city. This made it perfect to showcase the vehicle ripping through snow in Mammoth, or towing that new 6,000 lb boat. The shots were a mixture of studio and on location.  Beyond the photo assets I designed the reveal website, digital & print brochures, and dealership point-of-sales displays.

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Responsibilities 

Art directed photography 

Concepts for new hero shots

Presented to client on a consistent basis

Provided a detailed shot list and preproduction plan

Selected talent and guided wardrobe and props

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Photography: Paul Barshon  |  Copywriter: Kit Smith  |  ACD: Chip McCarthy